Mobile surfers currently account for 3-5% of your site's traffic, with the growing popularity of iPhones and the Droid, that percentage will only continue to climb.
50% of iTouch users, use that as their main source of Internet surfing. So yes, people are using them.
I think WMs are going to like whatever makes them money and if they are losing out on mobile traffic and sales then that's just silly.
We offer many sites in many tours designed for many phones ...
www.iPinkVisualPass.com is TopBucks' flagship site.