SCORE Ralph

99.2% of our traffic has Flash installed, whereas the 6-7% on macs may not be able to view all mpegs/avis/etc.

Trend, does he see a better ratio or is it higher sales for wmvs? Is the traffic to both from the same source? If its the same traffic, did he show the wmvs before the flash content or at the same time?

Also, if he's testing whether people would rather use wmvs, or mpgs, or flash, he should use the same layout format. Something like 3 flash clips of 45 secs with same thumb sizes. Perhaps the perception of more is whats driving the sales and not the file format.

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