Quote:
Originally Posted by Jay
JohnnyV!! I swear, I am not ignoring you! I've just been busier than a one legged man in an ass kicking contest. 
I hope we get to spend some time together in Phoenix, its waay over due. (I only hang out with the cool people as you know)
I have a serious question tho, I am very interested in your product, ...but how does it compare to http://www.clicktale.com/ ?? |
What up Jay!
You know I am going to hit up my peeps as we are rolling here. I will look forward to seeing you in Phoenix.
Great question: Seriously.
The difference is action.
http://www.clicktruth.com/
What Click Tale does is study what your surfer does on the page, create heat maps as to where you see the most traffic and report to you on where the "hot" spots are on your site. Left to its own it is a fun tool. It is however an analytic tool not dissimilar from Google analytics or Core Metrics.
Click Truth is not an analytic tool. Click Truth acts! Click truth takes this very same information (information you can get from most thoughtful analytic packages, and information that Click Truth also provides) and through machine learning algorithms recommends the best content, display, ad, offer etc,. etc. to display to your surfer in real time. Click Truth grows smarter based on the history of all surfers on your network, and actually applies that to the surfer you are currently watching. This happens in real time without your having to make any adjustments, or study reports and make decisions.
That is also where Click Tale fails. They (like most analytic packages) require you to have a person / people analyze what you are seeing and then make decisions about your site based on data it reports. That cannot be done in real time. Click Truth gets that surfer to act right then!
Click Tale has taken analytics and made it very snazzy and created several reporting tools. That is their niche. Reporting tools. Click Truth takes this same information and in addition to providing it to you helps to increase conversions by making sure that your surfer continuously sees exactly what brought them to your site and what they have been surfing for previously. Click Truth guides the surfer, instead of just reporting on them.
Other differences:
Click Truth looks at your surfer for 20 years and grows their individual profile over time.
Click Truth is distributed over limitless domains. A very cool feature for adult.
Click Truth follows your surfer across any site within your network and allows you to display ads for them based on that history in real time. It follows them through their entire membership and then onto other sites in your network. The more data you gather the better your chance of converting any surfer.
Click Truth is not just analytics, it uses analytics as a tool and delivers a decision engine to your traffic patterns in real time.
Last two points so that this does not get too long:
Click Truth has the ability to place a display on any page; a join form for example, where someone may be ready to sign up on your site: for example "Hot Blondes.com". Click Truth knows however that your surfer has also shown an affinity for (surfed around on your network for) "FireyRedheads.com" So on the join form you are able to display the most relevant secondary genre, in this case "Redheads" on the join form to increase conversions. Click Truth gathers much more sophisticated data than that, that is an example.
Quote:
Originally Posted by Johnnyv
Thank for the good wishes everyone, nice of y'all. (That's Southern)
Cool ancillary benefit we didn't anticipate:
Click Truth is witnessing programs apply the user-based profiles to determine when an end-user may cancel his subscription as well. This is incredibly valuable, as clients can send users a targeted offer for a site on their network that they have already shown interest in; but you know they have never visited, because you have their surfing history, preferences, and profile, right at your fingertips. Instead of waiting for them to cancel and then trying to get them back, Click Truth can alert you as a user initiates a cancel pattern; which will then give you a chance to show them something that they have not seen yet, so that you retain them longer.
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Take a look at the thread up above about canceling as well. This is a cool feature and one that Click Tale cannot do. Click Truth recognizes patterns; a cancel pattern for example, which can allow you to provide your member some content that they have not seen before. Content that you know they have interest in because you have their history right at your fingertips.
Also: Click Tale?? That name is lame, and from what I understand, no one there can hang hang in the pool bar in Curacao.
(Kidding)
In short, fun analytic package. Falls far short of what Click Truth can provide.
I will repeat: A great question! Anyone with any questions should feel free to post them or write me or call me! Click Truth is a new product and while there are "similar" offering out there this is really very new. I look forward to making it a standard for folks in a short amount of time.