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Best part about Click Truth from the user side is that implementation is negligible:
Click Truth is not a platform requiring a sponsor program to uproot their website(s) and bet the farm on a new infrastructure. Click Truth can be implemented on top of ANY existing infrastructure. Most sponsor programs run sites with different technologies, different layouts, and varying experiences across content mediums and niches. So while Click Truth's profiling insight grows stronger with increased site coverage, implementation remains non-intrusive. From a decision perspective, we're similarly flexible in allowing a sponsor program to determine where they'd most prefer to create customized experiences--again, integrating well with existing web platforms--by matching up the best possible outcomes with the right profile groups determined by our decision engine's machine learning algorithms. Click Truth is a hosted model allowing you to extend profiling and decision coverage into partner and affiliate networks. It would be unrealistic to expect your partners and affiliates to all adopt the same infrastructure as their fellow sponsor program.
Click Truth is solely focused on profile behavior pattern recognition and decision delivery through a light-weight hosted model capable of working with existing infrastructures and partner programs. We will simply create snippets of code on our end and then ask you to place them on your pages. The work is done on our side creating the code.
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