Oh, and to answer the 30 second question, sites are visited by our users, we have hundreds of thousands of users and thousands of new users per day. Our users visit a site and we have a script that times the visit, if its under 30 seconds, its not counted.
Since its our users, we have a ton of info for our advertisers, and at the end of a campaign we actually let the advertiser (you) send an email to all the users that were interested in your particular site/offer.
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