Quote:
Originally Posted by Bossman
Content stealing and recession = not a good combo
As an industry we canīt do much about the recession, but stopping the content stealing is in our hands.
If our company owned content, then we would be hunting down content stealing sites and their owners.
Why donīt content owners "en masse" do this?
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Because you end up spending a lot of money chasing your tail to stop it being viewed by people who would never buy in the fist place. The Tube sites will always be backed by big sponsors so they aren't going anywhere.
The solution is to make members area fit the needs of customers and not rely on the dream of surfers having no options but to buy. Never going to happen.
Or hosting cost to go back to 20 cents a GB, which is another thing which will never happen. I bet all those who were ecstatic when hosting costs plummeted, did not realise all it would mean is more free content to tempt buyers away.