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this is an interesting theory and people have been talking about the theory that internal traffic generation and buys are the wave of the future. for us, especially since we believe in a Performance-Based model - this prediction of internal traffic buys taking over is contrary to our business model. we'll leave traffic generation up to our affiliate partners, while we focus on continuing to add sites that convert. sure, I can see how program owners can basically peel through their affiliates' referral logs and then buy those same placements -- but that style is just not XPays style, as we grow together with our affiliate partners, rather than competing with them.
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