Originally Posted by SykkBoy2

I think the definition of affiliate manager has evolved.

The typical hire a hot chick to flirt on the boards and watch the sales pour in thing has run it's course....

Affiliate managers need to be traffic managers. They will need to provide affiliates with tools, but also manage their time in such a way that it's not all they do. They will have to become multi-taskers. They will need to know and understand all of the various traffic sources and how to take care of affiliates sending each way, this includes but is not limited to exits, cross sales, upsells, ex-member sales, etc.

The affiliate manager version 1.0 is dead, so AffiliateManager2.0 needs to be better equipped, work harder/smarter and know how to manage their time so as to not waste it making custom ads for someone who is going to send 1 sale every other month, but not ignore the 1-3 sales per week guys that when combined, can add up.

Internal traffic isn't a death knell for an affiliate manager, but it is an evolution that they will need to be ready for or they will disappear and become obsolete.