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There are tons of programs that sell the same products, so unless your sales staff is able to show a perspective affiliate what sets you apart, there's really no way to stay ahead of the game.
I wear many different hats here; many of which have been discussed in this thread, and others which are internal functions or might be overlooked 'cause they don't directly affect affiliates.
I don't think getting new affiliates has ever been an easy task, and the main things that have changed are the methods in finding them. Aside from that, a lot of time goes into making an existing affiliate notice their payout...you have to move them from their check covering their utilities, to covering their car, to covering their house.
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