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Old 03-23-2010, 05:59 PM  
Adraco
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Join Date: May 2009
Location: Onboard an airplane around the globe
Posts: 3,734
I have alway opted for ease of use and making things easy to understand. If I expect a lot of first-and-only-one-time-customers, then I always go with flat fee shipping and set the flat fee so that it covers most scenarios. I might have one fee for Continental Europe, one for US, one for Asia, one for Australia and that usually covers most of my customers. A flat fee, or at least a ballpark figure will make more customers wanting to click on and proceed with checkout. Uncertainty of how much it's going to cost them, and tools hard to use, or lot's of fields to fill out usually don't help conversions.

Let the words ease of use and ease of understanding lead you. Just because a thing can be done, doesn't mean it needs to be done!
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