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All the programs that could be bros have affiliate managers. They also just buy the traffic they need from almost every big affiliate you can think of.
Building an internal traffic network isn't something you can just start up or know how to start up, to replace 100's if not 1000's of sales daily.
At the end of the day, affiliates will promote whatever makes them the most - the easiest. And those programs will always need reps to support those affiliates.
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