Smart phones' GPS and location-specific potential is opening a lot of doors for location-specific marketing. Imagine servicing local needs with local services and businesses. Mix in the clear statistics and marketing dimensions of online marketing and you have a very powerful combination.
Imagine what this will do to adult dating?
From:
http://adage.com/digital/article?article_id=142902
Quote:
It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need.
Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.
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Target and Converse with your CUSTOMER when they need you and WHERE they need you!
.... Not to mention AUGMENTED REALITY--the ability to CREATE demand whenever and wherever
