Great article!
Quote:
Originally Posted by DamianJ
After you run this campaign for a couple of years you will see something interesting happen. Sales of up to 1:200 from the newsletters.
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Why do you say it takes YEARS for people to react?
Say they read your emails every week and have come to trust you. The signal that will make them sign up is still the content you show them. If they receive this signal after a few days or weeks, then they'll sign up. IMHO, if it took your years to send them the right signal, then you must be doing something wrong.