Quote:
Originally Posted by $5 submissions
Good point. Content is king. That said, it should be qualified as "the right type of content for the right type of audience is king". Playboy, for example, has really impeccable production values but its drawback has always been the fact that certain market segments find it "too slick". That's why Hustler filled a niche.
Same with online adult. Not every surfer is looking for gonzo nor is every surfer looking for reality type content. While production value is good, production value in the service of a well positioned and well executed targeted marketing strategy is probably what will make the difference.
IMHO  |
For adult mags i'll give you that content is king.
for everything else online traffic is king
you can have the "best content" whatever that may be depending on who you advertising to, and it doesn't mean shit if you don't have any traffic. I've made lots of money off of what most people would think is shitty content. hell even back in the day I would photo shop content to make it worst (blurry / grainy) to make it look more amatuerish. Traffic and sales pitch is the most important part. Sure some content will do better than others, but it comes down to traffic, and the right pitch.