You need to put yourself in the shoes of your mobile surfers, what will they be looking for?
Or more specifically, what exact terms will they be searching for?
A quick trip to your favorite keyword checking tool will reveal the kinds of mobile/cellphone/psp/iphone queries people have.
Also, when you buy a new mobile phone, what is the default search engine that it uses to search the web? When a search engine is comfortable that your site is optimized for their device (and what better way than to TELL THEM?!?!) you will appear in their SERPS.
Two reasons why it is time to have your own mobile sites:
1) A mobile customer on a regular porn site is a wasted customer. How many cellphone users are going to be signing up for a $29.99 recurring membership with 50MB movies to download. and pictures bigger than your desktop screen, let alone mobile screens...
2) The searches are there. You need to go out and do your research the same as you would for any kind of site.
Mobile is only growing. Sponsors with SMS billing are enabling you to reach traditional "shit traffic" countries because whilst they won't flop out their credit cards (and indeed whilst they may not even have credit cards) they are USED to paying on their mobiles and they really don't mind a dollar here, a dollar there for a great pair of tits in a hot movie.
Yes I am making money in mobile, SMS and credit cards.
/begin plug/
Please see my sig. I had so many questions about mobile sites that I put all my infos (collected myself over 12 months of developing my mobile traffic) in my user guide and tidied up my mobile themes into a simple mobile wordpress theme. People have said that the cost is worth it for the user guide itself.
It DOES NOT look like wordpress on the outside, so whilst you can easily use it as a blog, you can use it as a hub/portal/picpages style whatever you want.
Use this to filter your existing mobile traffic and to start growing your own in the serps etc.
/end plug/
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