In the resource below, Maki from
DoshDosh, analyzes "bounce rate". While many webmasters give more weight to unique visitor volume and focusing on volume, bounce rate might hold the key to certain content, layout, and site depth adjustments that might make for a better ROI for your website. Maki also focuses on certain nuances in bounce rate data--traffic context (entry point), traffic depth, and general site strategy.
Resource:
http://www.doshdosh.com/how-to-analy...r-bounce-rate/
Other good stuff from Dosh Dosh:
How to get more twitter followers
Facebook Marketing Articles and Resources
Also check out the
Free Website Traffic blog