it's a weird industry, the only place an electronics or software retailer can make a profit is on accessories and warranties - they make ridiculously low margins on hardware and software. if dumb people didn't bite on Monster cables and extended warranties it would be impossible for a retailer to even pay his rent nevermind make a profit.
every industry finds its own strange ways of working - when you go see a movie in the movie theater you realize that almost all of your ticket price goes to the distributor/producer, the movie theater owner makes his money selling popcorn and soft drinks at insane profit margins.
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