Originally Posted by BestXXXPorn

My knee jerk reaction was, "$5k for an adult design? That's fantastic!"... lol

Early in my career I worked for a company called Mindcomet (http://www.mindcomet.com). They do a lot of high profile rich media stuff...

We actually had one client, Yupo, who used to be VERY much into high end design. They won marketing awards every year... Anyway they would drop six figures on JUST the design. They wanted 3 - 5 unique designs and then they would start picking and choosing / refining from there. They would wrap several designers up for months...

Pretty impressive really...

Mainstream spends BIG bucks on branding. I know the guy that did the newest Prudential logo... He's a typographer and very well respected. He made six figures for just the logo and font set...