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I think offering trials is not the right way to get a sale.
The public side or outside of your paysite should have all you need to entice someone into signing up for a membership. This can be done with a tour or some samples of what's inside. If they like what they see and want to see more they can pay the full price to see it all inside.
If you give them access to everything inside as a trial membership at a discount price you've given them the opportunity to see it all for far less than if they HAD to pay full price.
5 day trial for $3.95 or 30 days membership for $29.95
If their only choice was a full membership you would get top dollar but by giving them the trial offer they can see what they want and download the rest for later for a fraction of the price.
Free trials, daily updates, promo content that shows it all. Everyone raised the bar in an effort to lure members but it's got to the point where they don't need to even pay for it anymore.
I'm not speaking from experience it's just what makes sense to me. Perhaps others can speak up as to how trials have been beneficial to them.
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