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MRPW used to offer trials - $3.95 for 5 days - and while we did get signups we found that trials really affected membership sales. When we stopped offering them our memberships went up 30%.
I think it totally depends on the kind of paysite you're running: a 'emga-site' with gigs of content? A 'solo girl' site? A niche site? etc etc. People who join one kind of paysite won't necassarily join another type, and so on. Price points are a factor, too: what are you charging? $24.95? $19.95? $29.95? So how much should you charge for a trial then? $1? $2? And for what length of time? 1 day? 2 days? 4 days?
Many factors. LOL A-B testing is great but when it comes to trials and pricing I think you can OVER A-B test. How? If a surfer comes to your paysite and is thinking about joining, and he bookmarks your site and returns four or five times over the next couple weeks, and then sees all diff kinds of pricing and trials....you see what I mean.
But here's my overall view of "trials": The natural tendency for an industry facing either stiff competition (heh) or a shrinking customer base is to lower prices, give away tons of shit for free, panic.
DON'T PANIC!!!!!!
Keep your prices (relatively) stable and high. Why, for God's sake? Because the moment you lower prices, give shit away, offer trials, discount your shit - you are sending ONE CLEAR MESSAGE to your surfers:
"My shit USED to be worth X but now it's worth LESS, or not much at all..." So why pay for it? Why not just take it from a tube or torrent site?
So my attitude is: If I'm gonna be the last buggy-whip salesman than my fucking buggy-whip is gonna be like $2000. LOL
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