Quote:
Originally Posted by BradM
Black BG websites are proven to convert worse.
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qft
People are conditioned to read black on white, not the other way around. Think books, magazines, anything printed really. It's easier on the eye. That being said, it's bound to impact transaction rates at some level.
There have also been studies about other colors as well specifically when money is involved. The worst thing you can do it put green on a billing page, it'll cause rates to drop.
Blue, on the other hand, is one of the best colors... check out every major dating site; e-harmony, match, singlesnet... all blue and they've all spent hundreds of thousands on A/B testing...