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From the same article:
"The bottom line is that no matter what legislation governments introduce, it is doubtful that it will have an effect on heavy file-sharers or those that can be bothered to spend 30 minutes using Google."
If they're delayed from downloading by 30 mins of using google, it's a huge step forward anyway. It'll definitely not stop those "seasoned" file sharers, but our primary concern is a broad casual audience, not fanatic filesharers who'll spend life finding ways to download free. For casual people, 30 mins of digging google could pretty much mean it is no longer worth it.
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