Quote:
Originally Posted by tical
Scrubbing must be up for some reason. I never really bought into all of the different theories out there when sales drop: summer slowdown, holidays, spring break, olympics, etc. Nothing that would justify a 30-50% drop in ratios.
If hits are the same, ratios should, in theory, stay relatively close to the same. I can't imagine the same people surfing for porn, but not buying it, just because it's spring break or summertime. If hits were to drop, that would be a different story.
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But different ratios are pretty much common in every industry. When comparing day to day, month to month should be more stable. Just think about a shop selling clothes in some good location, they have almost the same number of visitors each day, but one day they can sell 100 t-shirts and the next one 20.