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One thing that you need to be aware of is that some of those unique clicks may be fake or non-profitable traffic such as hit bots or bad language traffic. I had a big spike in clicks to my Epoch and CCBill sponsors the other day and discovered it was a hit bot that behaved like a surfer in many ways except it didn't accept a cookie so for some reason was counted as a unique hit on each click, it made ratios look pretty poor for that day.
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