are you aware that some people may have a business plan that goes far away what the site currently makes? Just mentioning it because that concept seems to sound absolutely strange to many of you 
Without digging too far, I can see them offering premium area access with specific lessons for $30 a month. By making 1 sale a day (and I'm not even counting rebills or recurring income), they would be making $1700 a month and recovering investment in 18 months. Let alone recurring, additional ads income, upgradings, instruments market place, auctions and so on. And they don't have to invest in content, traffic, design, coding if they don't want to. It took me less than 2 minutes to realize that, I guess the buyer thought it way longer than me before investing 30k
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