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An up and down pattern, that flip-flops between people and days, is normal across every business in the world. Think of a group of shops on a street, they for sure have slow/dead days then slammed busy days for no reason. On those slow days, always some guy pulling in sales.
Also major natural disasters slow sales down.
The only way to beat the pattern is to off set your traffic sources. And our industry shares a major part of it's traffic source. So unless you're on your own traffic source(s), you feel the heat with the rest of the Industry.
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