You can buy PCs from Dell without any M$ software loaded on them. Using Ubuntu just as you mentioned.
They've even carried no Windows PCs at Walmart...a few years ago now. I think they were running Lindows, not sure if that's still around though.
We've got a local custom PC shop that builds and sells Ubuntu boxes as well.
Definitely a good idea, but hardly a new one. I'm sure someone could do nicely, on a small scale if they wanted to target that market.
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