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I highly doubt that any of your customers would be on dialup 56K modem, let's hope they surf with something better. But if you optimize and make load times at least decent on a 56K modem, you are very safe for all other speeds.
Considering that your normal customer probably have some kind of broadband connection, you can afford to have a little heavier site than normally. But even on my broadband here it takes some good 10 seconds or so for the whole page to fully load. There's google analytics, there are the cart system and much more. Determine what needs to be on the front page. Maybe even consider a lighter front page, with some welcome and some "daily special" or new featured content on, and then one can click on to the "real" site. A quick loaded page to get people in the door.
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The truth is not affected by the beliefs, or doubts, of the majority.
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