If you are concerned about SEO and do not how to manipulate things on a bigger scale, then you should use text. If you know how to work things on and off your site for SERPS. Do not worry about it and use images.
The key is your navigation is simple and straight forward for user experience.
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Should You Email Your Members?
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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