Hey man, we went through customizable form HELL for three months this year, from Jan-March. We were seeing conversions plummet for three or four of our sites. We use cascading billing with Epoch so I switched cascades to Epoch - they use differant, simpler forms - and conversions skyrocketed.
So we wanted CCBill to 'copy', as best they could, the Epoch Join forms. They wanted to design custom forms for us. We objected - no, we KNOW what the Epoch forms do, COPY those.
They gave us three forms, over two+ months. Conversions PLUMMETED. Then they finally gave us forms that were as close to the Epoch ones as possible. Sales returned to acceptable levels.
Having said all of the above, we've notcied some strange sales patterns over the past month. The credit cards have changed their rules, and many of them went into affect in April, so perhaps that's why. April is tax time in the US, too, so maybe that was it. We're gonna wait a few months and continue the forms testing with A-B testing and perhaps another third-party biller. perhaps our own merchant account. We'll see.
But I would say, overall, not to 'trust' what CCBill designs for you. LOL Or rather, to be fair, because they really were helpful, is to have a good testing mechanism in place and just test test test everything yourself. YOUR sales are what's important anyway. Good luck!
