paytonrain

I have a friend who owns goinggreen.com. They haven't done too much with it to make money just a blog and had some google ads but just removed them. They are looking to sell it and have been offered 3 million so far but she is set on getting over 12 for some reason. She had seen that discovery channel just bought a domain for some kind of environmentalist thing and paid 10.5 million so she is thinking she can get more.

She had google ads on there and was doing ok but thought about maybe trying to see if google wanted to purchase it so they removed the ads thinking for some reason it would give them better leverage in dealing with them if they weren't making google money for nothing.

So does anyone have any info or advice on selling high end domains like this? I just mainly build websites that don't have tons spent on domain names so I was hoping there would be a couple people with some helpful info for me to pass on.

Thanks,
Mitch