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More info, whats the site, where does traffic come from (reffered from and from where geo)? Do you have returning visitors, how many pages viewed, bounce rate etc?
All are important, you could have 50k visitors daily but if what they are looking for isn't on your site or they get sent from blind links and live in fucking Congo or someplace you'll make fuck all, 2k of targeted traffic with well placed ads/banners should get a good return.
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