Originally Posted by TheDoc

That's a tough question... I would say though if you're getting 40 %ish or better to signup after the nats join submit, be happy.

The ratio though could be way higher or lower, depending on so many factors though. So in my opinion, whatever your submit to join ratio is, as long as it's somewhat steady over a good sampling of traffic and time, then... all is good.

Now... getting the join hit to submit ratio to improve, assuming it isn't done in a blind way, produces more sales simply because the submit to signup ratio tends to hold steady.

Hope that helps...