I am going to spunk my load for you now and share with you the best thing I have worked out during the 8 years I?ve done email marketing.
And it is a piece of piss.
I call it The Old One Two and it works like this.
You send out your nice shiny HTML email offer for a free trial for your new website. It gets an OK response. You then segment the people that didn?t take up your offer and you send them a plain text email. With the from address as a real person in your company. It reads like this:
Hey Andy
Hope all is well with you. I sent you an email last week with an offer to take up a free trial to my new big boob website. I know you like that sort of thing, and I noticed you hadn?t taken the free trial?
It really is a free trial. There?s no catch or con. If you don?t want to pay for the site, you just cancel. And it?s really easy to cancel. No fuss.
I just really wanted you to see my new videos. I am so sure you will love them!
Let me know what you think of the film with the two girls playing with each others titties on the side of the highway!
Lots of love
Laura x
And it?s that simple. You will see your usual response rate for the first email, but around 80% in your second. It is the joy of The Old One Two.
Clearly, I am using a free trial for a big boob site as an example. It could just as well be a special offer for a hosting company, or a designer doing $10 banners, or whatever.
More free tips at
http://www.adultmarketing.co.uk