Quote:
Originally Posted by CarlosTheGaucho
Marketing is about creating and selling an impression - and this is a great example how a company with major know how can be extremely successful in marketing a totally useless device
Apple deserves a big A for exploiting the whole iVogue
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I don't know why people credit Apple with marketing with things like the iPad and iPhone. They simply got tens/hundreds of millions of people addicted to iPods then leveraged their customer base to buy something else shiny. What they did with iPod was more amazing than both of these combined IMO and is the single reason they're a relevant company today.