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The affiliate closest to the sale, i.e. the one last visited by the surfer, most often gets credited for the sale. Encourages you as an affiliate to play fair and care about converting your visitors right away. If they visit another site and then signup, it may not be your work, but because that other site was being persuasive and made to convert.
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The truth is not affected by the beliefs, or doubts, of the majority.
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