THIS is a new one to me...
http://www.cinematical.com/2010/05/0...-porn-website/
"If you were to "accidentally" stroll upon the NSFW website for Wild Wild Girls you'd think it was just some Girls Gone Wild rip-off. You also might think, if you happened to notice him among all the naked breasts, that Jerry O'Connell has hit really hard times to have to endorse softcore porn like this. But O'Connell's appearance on the site is as his Joe Francis-like character from the upcoming horror movie Piranha 3D. Hard to tell, I know, since there doesn't seem to be any reference to the movie on the site. Unless you count the ad for an energy drink called Piranha. Fortunately (I guess) a Film Drunk reader discovered the site, as well as the Facebook page (featuring some photos of wet t-shirt contest emcee Eli Roth). There's also a Twitter account for those of you who want links to boob-related stuff. Sorry to those of you interested in the prehistoric man-eating fish part of Piranha 3D, maybe there will be a less nudity-filled viral campaign in the months leading up to the movie's August release."
http://www.thewildwildgirls.com/home.html