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We tried several traffic purchases over the years, and most of them were not as good as our seo work (google traffic, link exchange ..)
We could do better spend each user $10 for signup than giving away 1k to traffic brokers, ad sellers and simply overpriced wannebies.
BUT, you can use traffic, even the "bad" one, if you have a working business model filtering the right traffic for the right site/ product. Thats real EXPERT work.
The only thing which fucked up all the time making me serious business man pulling out the Specnaz are traffic cheaters. There are a way to many out there. Thats our reason not to buy traffic in gross.
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