Quote:
Originally Posted by dyna mo
this does not negate the fact that a business can be built up over the long term. to differentiate b/w *real world* businesses and *virtual* ones misses the point. was there brand awareness for harley-davidson in 1907? no.
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What I meant is that the distribution \ reach \ relationship with the customer over the internet and distribution / reach / relationship with the customer in the regular world are different animals.
I'd even dare to say that Internet is not that much about building a relationship with the consumer, internet is about that short attention span. Use it, but better get ready cause it won't last too long.
It's anonymous, non personal, the true relationship is not there, it has no physical boundaries, you can check whatever you want to check in real time, you can do whatever you want to do in real time, pick whatever site or product you want to pick in real time...
Is there an online shop that always gave you a discount? Are you a customer for 5 years?
Yes, but now there's another shop that's going to give you another 25 pct. off, or there's a shady service where you can steal it if it can be digitalised, will you do it?
It's a short attention spam, how many url's did I browse today? I don't know. But it had to be at least hundreds in the past week.