Quote:
Originally Posted by CarlosTheGaucho
What I meant is that the distribution \ reach \ relationship with the customer over the internet and distribution / reach / relationship with the customer in the regular world are different animals.
I'd even dare to say that Internet is not that much about building a relationship with the consumer, internet is about that short attention span. Use it, but better get ready cause it won't last too long.
It's anonymous, non personal, the true relationship is not there, it has no physical boundaries, you can check whatever you want to check in real time, you can do whatever you want to do in real time, pick whatever site or product you want to pick in real time...
Is there an online shop that always gave you a discount? Are you a customer for 5 years?
Yes, but now there's another shop that's going to give you another 25 pct. off, or there's a shady service where you can steal it if it can be digitalised, will you do it?
It's a short attention spam, how many url's did I browse today? I don't know. But it had to be at least hundreds in the past week.
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ahh, i see what you are driving at now. i don't disagree with this! but am unsure if it so cut&dry eh. i would hope that in a hundred years, there are some internet brands that have established themselves as thoroughly as some real world brands have over the same length of time.
i think also that my point is that people get caught up in believing they can create an instant brand with a multi-billion $$ valuation. this thread was going in that direction and that's what got me thinking about the comparison. it's not really good business sense to launch a company with the expectation that in 6 months it will be valued at 1.2b$ or whatever. those results are quite rare and could be considered lucky anomalies in any business atmosphere imo.