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WTF indeed - viral marketing
As an industry we are the redheaded stepchild, and yet mainstream seems to take ideas or parody the adult industry when they want to gain some viral attention.
The first part is just odd but Mr Tree is a 70s porn parody without doubt.
Macs is a convenience store up here in Canada. They started down the path of strange commercials about 2 years back using 'ethnic' voices in radio spots, like two Russian guys, and there were two Indian (not native american) guys, but they seemed to focus on the Russians. I assumed because they might have got some bad responses with the Apu style accents.
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