We originally started looking at this specifically because HTML 5 will want the H.264 and while making my ipad port site
www.davidnudesipad.com I had to redo all the files into M4v so they will play on the iPad. So if we forget flash completely, then as far as streaming and Apple compliance goes, I figure 1 M4V in a low bitrate of 1.5 to 2 (preparing for wide 4G adoption on mobile pads), and 1 M4V in 720p 4-6mb/sec. Plus, leave the full HD WMV (1920x1080 @ 9mb/sec) for everyone else. Sounds like a plan?