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Jim has an advantage because he's not shooting in LA
Sales are down across the board. So it makes sense to me that if a company needs some great content and you have Content Shooter A in California who has to pay models a high rate and charges more VS Content Shooter B (Jim Gunn) in Florida shooting the same kind of content just as well or better with lower costs...then it's a no-brainer.
I think it goes back to what Dan is saying about agencies not wanting to bring the price down (and I don't blame them...who wants to ever charge less?) at a time when people can't justify high production costs VS ROI on the shoot.
That's just my opinion by the way. Educated guess with absolutely nothing to back it up. So if I'm wrong feel free to enlighten us.
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