Originally Posted by kane

It really depends on what you mean by "good English." If we are just talking grammar and spelling it can help and some pay attention to it, but many don't. If you are talking about what is actually written on the site, it can make a big difference. I have had clients tell me the have seen increases in sales after I have rewritten their tours or changes some text on their tours to make it more explicit and inviting.

Where having bad text really hurts is when your text is written in broken English and looks like someone who doesn't really speak English wrote it. I don't know about you, but when I go to a site if it is written in broken English and looks really amateur and sounds like it was pieced together by a guy who used a English translating website to write it, I am very wary about pulling out my credit card because I'm not so sure those people are reputable.