Originally Posted by Shap

Speaking strictly from my Twistys experience.

I believe most of our success today is based on our brand. The large mass of our members have stayed members (or re-joined) because they like the total package we offer. Showcasing a lot of our new content on the tour just re-enforces to them we've maintained our high level of quality and they usually look for something new to entice them back (times are tough and they have to justify joining again). So for us showcasing and giving a lot for free works because of that.