Just to expand on your thoughts a little. When the industry began, porn was a "private good". When the internet came along it shifted into mainly being a "club good."
Tubes have shifted content from being a club good into a public good.
Sadly "public goods", in the long run, generally lead to a market failure unless the good is regulated or has funding.
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I can go to the faucet in my house and get a glass of water for free -- and yet I might choose to purchase water bottled in France of the exact same purity because it is marketed and packaged in a very clever manner.
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That is Beautiful example of using ingenuity and a bit of marketing to shift a public good back into the private sector.