This is a brilliant site. It is to webcam sites what tubes are to porn sites.
http://www.myfreecams.com/
I have no affiliation, and the reason I am aware of it is because the URL was posted here on GFY a number of times now.
You can communicate directly with the models, and ask them to do whatever you want, in real time.
It is not FB, but I suppose it is a social network of some sort.
A genius business model, and no affiliate program at all.
Addictive, dirty, and fun.
Will likely serve as the new webcam business model for the next generation of webcam sites. Not sure how it helps me in any way, but certainly interesting on many levels.
Easy, innovative, assorted models, direct communication, live sex... brilliant!