Quote:
Originally Posted by Paul Markham
Exclusive alone is not the key, in major niches the idea the surfer can see it all is ridiculous.
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Well said Paul..I know a ton of big (and small) programs in the last couple of year, as we all do I'm sure, who have been shooting exclusive content with the same results; declining sales. This is where I see the fallacy in blaming everything on the tubes. When you're shooting the same oversaturated content as everyone else..then obviously the surfer doesn't see the value in the "exclusivity" of the content.