Fast food's value-menu war hits a new low today: the $2 combo meal.
Taco Bell will announce plans to roll out $2 Meal Deals that include a taco or burrito, a medium soft drink and a bag of Doritos. It is the only national chain selling an entree, side dish and drink for $2 ? a penny more than an iTunes video download.
"This is certainly thinking outside the bun," says Bob Sandelman, CEO of the restaurant research firm Sandelman & Associates. "I'm sure McDonald's will be watching with interest."
McDonald's says it isn't impressed.
"Our research shows that we consistently rank among the best in the industry in consumers' perceptions of value," says spokeswoman Ashlee Yingling.
Read the rest here:
http://www.usatoday.com/money/indust...ell14_ST_N.htm