Originally Posted by Robbie

Not so. The problem with that is those are all prepaid spots. And even those spots are probably being "monetized" for the traffic instead of actually selling a product.

What sells today is the same thing that sold yesterday...targeting an audience precisely and then delivering exactly what they want. The prepaid spots on the Brazzers network of tubes is all about traffic and monetizing it. Not actually selling anything.

And that's why we're seeing the bottom fall out of the business as a whole. In the end...nobody is selling anything. It's like when somebody buys a x-sell and then they monetize that x-sell 3 ways to Sunday and pass the buck on to the next person down the line. And it goes on and on. But in the end...nobodies really making anything or selling anything.

Yeah, it makes a shit load of money. But it's no different than the Pop Up Hell days of pay per click on pop ups. You just had a bunch of companies writing each other checks back and forth. But eventually it can't sustain itself.

Eventually you have to actually do real sales and make something worth buying.